1/17/2024 0 Comments Tillamook ice cream size smaller![]() "Unless you saw them side by side at the same height, you would think you're buying the same product, but you're in essence, paying more than a 10 per cent price increase," Dworsky said. ![]() One contains 32 ounces (946 ml), the other 28 ounces (828 ml). But consumer watchdog Edgar Dworsky, based in Boston, has spent years looking for examples of shrinking products.ĭworsky points to two bottles of Gatorade he found for sale in the U.S. "It's just to hide the fact that their prices are increasing." Changing product sizes are tough to trackĮxamples of shrinkflation are difficult to spot because stores usually clear out old products before replacing them. He says companies can make containers smaller or a different shape, or put less product inside. "I've seen it described as this sneaky cousin of inflation," said Toronto Metropolitan University marketing professor Matthew Philp. The tactic she's picked up on is a real phenomenon known as shrinkflation, where companies reduce the size or amount of their products while charging the same price. It is kind of difficult for the consumer … you don't get as much for your dollar as you used to," she said.Ĭassidy's hobby is couponing, so she pays more attention to prices than the average shopper. "I used to get 40 of those, now I only get 38. Take laundry detergent pods, for example. When Kathleen Cassidy goes grocery shopping these days, she's noticed that while so many prices are going up, others stay the same - but there's less inside. ![]()
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